✸ ABOUT US

ONLY YESTERDAY®

01 / The Beginning

Born in Milan. Raised on rebellion.

Only Yesterday was conceived in the back rooms of one of Milan’s most-revered haute couture houses - not as a product of tradition, but a quiet protest against it.

Our founder, a designer entrenched in runway ritual, grew tired of creating for the same client, the same silhouettes, the same safe mood boards. She left the atelier, but not the spirit. Her vision? Fashion that feels. Fashion that frees. Fashion that belongs to everyone.

02 / Our Ethos

Fashion for fashion’s sake.

We don’t chase status. We don’t follow seasons. We design cropped cotton tees that turn heads and tug hearts - playful, iconic, quietly cheeky. Made to slip seamlessly into your wardrobe - whether your closet is one that's bursting at the seams or just beginning.

We believe in the magic of a really great garment: the kind you throw on and suddenly feel unstoppable. Fashion that’s not about impressing others, but expressing you.

03 / The Name

Why “Only Yesterday”?

Because what we create is rooted in the past - but never stuck there.
Only Yesterday® draws from the best of what fashion left behind: iconic silhouettes, vintage graphics, subversive pop culture energy. We pull references from another time - not to replicate it, but to rework it into something that feels like now.

Each tee is a tribute to an era that shaped us - and a prompt to shape what comes next. These aren’t just clothes. They’re callbacks. Conversation starters. Cultural artifacts with a new assignment.

04 / For Everyone

This is fashion for everybody.

The girl in head-to-toe Miu Miu.
The girl who just bought her first tee.
The one styling it with vintage Chanel.
The one styling it with whatever’s clean.

No gatekeeping. No overproduction. No rules.

05 / The Future (and the Past)

Step into the world of Only Yesterday - where every piece celebrates a bygone era and is an invitation to create new memories, lead with new styles, and perhaps even, cultivate an era of its own.